Many overestimate the value of a great idea, thinking it can be sufficient to build a successful and sustainable start-up. Luckily chances can be improved by taking time to define market and customers, value propositions and creating a sustainable business model out of that.

Ordinary 20-page business plans take too long to write and are not flexible enough for new businesses to find and tweak the best business model. But lean canvas is designed just for that — as opposed to the traditional business plan — help outline structured, tangible, and strategic conversations around new businesses on a single sheet of paper.

This lecture covers the basics of what is lean canvas and how to use it.